Diseminasi Informasi Pemberdayaan Perempuan Pada Media Sosial Instagram

Abstract

Women's empowerment is an activity carried out by a group or several individuals to increase the independence and potential of women, the role of empowering women every year continues to innovate in increasing efforts and empowering roles. In this era, of course, empowerment groups utilise the role of social media in disseminating information related to this empowerment. The dissemination of information on women's empowerment through the hashtag #womenempowerment provides information and meaning as well as support for the rights that must be obtained by women, which are often ignored. This study focuses on the dissemination of women's empowerment information in conveying messages and reflecting the meaning of posts on the #pemberdayaanperempuan hashtag, and aims to see the effectiveness of disseminating research information. This study uses descriptive qualitative methods to retrieve and explain the data. In this data search, various forms of uploads and information dissemination were found to convey the meaning and importance of women's empowerment in life. This activity is often associated with the existence of gender inequality, violence against women, and a place to convey related roles and programmes of women's empowerment. This paper recommends the need for further and in-depth studies on the role of this group in the dissemination of information, and gaining an understanding of the importance of women's empowerment in social content